Research, Insights and Tools
The right insights inspire Great Shopper Ideas
Before concept, before creative, it is essential to understand shopper behavior at each path-to-purchase trigger point. Our in-house research team identifies the intersection of four key insights—Retailer, Consumer, Shopper and Brand—to provide you with shopper marketing ideas that succeed with all stakeholders.
Channel and Retailer Expertise
We know retail because we know retailers
We have a robust channel and retailer knowledge library called Ryan Retail Smart™ that provides a real-time, comprehensive understanding of retailers across channels—including food, drug, mass, club and specialty, among others. We know how to drive their businesses, thereby helping you drive yours.
Helping you move quickly when you need to adapt to change
Ryan Partnership can deliver innovative marketing solutions when the category is impacted by the economy or changing dynamics among the competitive set.
Concept and Creative
Creative solutions that influence the shopper and the sale
From customer tool kit programs to fully collaborative, long-term category solutions, our shopper marketing ideas deliver against your objectives, while meeting the needs of the customer.
Digital Shopper and Emerging Platforms
Where you have to be to compete
Our Shopper and Digital heritage has helped make Ryan a clear leader in the Digital Shopper Marketing space. Because digital has completely transformed the path to purchase, the tools required to succeed have also evolved. We constantly monitor the ever-changing landscape to recommend and/or develop the most successful technologies for reaching today’s shopper.
Where it all happens—the in-store environment
Merchandising and in-store efforts need to interrupt, engage and interact with shoppers to ensure your product is pulled off the shelf. We design with this goal in mind—whether it's point-of-sale, merchandising or displays, or innovative technologies such as augmented reality, image recognition, or other mobile-enabled solutions to bring a shopper from interaction to transaction.
With advanced data analysis and the ability to track transactions, we can monitor sales and product performance, refine target audiences, identify behavior patterns, calculate lifetime values and predict future behaviors—so you can better understand the return on your investment.
Ever since the launch of Ryan Partnership in 1984, retail has been part of the company's DNA. We develop retail strategies based on the shopper’s path to purchase, both online and off-line, from pre-store to in-store to in-aisle.